Monday, January 24, 2011

Domain Names - How to Register & Secure Your Preferred Domain Name

The Domain Name Dilemma - How to Secure the Right Domain Name...

Whilst most of the words in the dictionary have been taken by 'dotcom' speculators hoping to sell them at a profit in the future, it is still possible to register domain names that are both memorable and appropriate. Fortunately there are many domain name options and combinations available with various extensions which gives you more flexibility when it comes to choosing your domain name. However, it is important to consider the following when choosing your domain name...
  • Your Domain Name is an Investment
Domain names, like real estate, appreciate in value as time goes by. Furthermore, as a domain name ages not only does it become more valuable, it importantly gains more credibility & integrity with the search engines. Therefore it is extremely important to secure as many appropriate domains as possible as soon as you can. Not only can they all be directed to one website but it keeps them out of the clutches of your competition as well as adding to your business' online presence and credibility.
  • If your preferred name has already been registered...?
The chances are that your preferred domain name has already been snapped up and that you'll have to settle for a name that isn't totally ideal. Whilst you should always go for a top level domain (TLD) such as a dotcom extension if you're a business, as people continue to assume that dotcom equals a business and professionalism, there are some good alternatives. Other top level domains such as .net .org .biz are good choices for the appropriate type of business, eg. a computer network business should have a .net extension & a non-profit organization shouyld have a .org extension. However if your business is country specific, you should consider using a country-specific top level domains (TLDs) like .de, .nu, .sg, etc.

However, if your name has been taken you can always consider adding a search engine friendly term or area to the name. For instance, if your preferred name is internetbusiness you could choose internetbusiness-startup or internetbusiness-texas or internetbusiness123 etc.. Also always once your domain is registered, remember to make sure your domain record remains locked. This feature ensures that your domain remains secure and untouchable. So if you want to transfer your domain name to a different registrar you have to unlock it before the new registrar can actually transfer it from your current registrar. It's wise to register as many appropriate domains as you can get - it's an investment in your business' future. Start your Domain Name Search and register cheap domain names here...

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